Masculinity in the Workplace Essay examples - 1028 Words

Masculinity in the Workplace The concept of masculinity first emerged during the early stages of the modern industrial revolution. With the rapid progress of technology, the conditions of living became better and the traditional definition of masculinity changed. Today, in the modern workplace of America, masculinity is a factor that has to be taken into account by managers and also by employees. It plays a crucial and distinctive role in the way people will interact with each other and shapes the way relations of power and hierarchy are formed. The ancient concept of masculinity was that men didn’t choose to work because they enjoyed it, but rather because they had to do it, in order to be called men . After that, men began†¦show more content†¦It is the fact of being more masculine than someone else is that will determine not only the skill level but also the position relative to other of a peculiar worker. As an example of that, there is a manual worker in a big construction industry th at says that responsibilities and specific tasks on the field are assigned and determined not by the knowledge level of a worker but rather by his masculine attitude . He explains that this masculine attitude can consist of throwing beers bottles or swearing in front of his coworkers, directly on the field or outside of work. Another manual worker says that in order to affirm his masculinity and thus his place among his peers, he uses sexual discourse that defines the men’s sexuality as the center of his life and as something that one could never get enough of . He says that an important role of this discourses is to reduce woman to a sexual and docile object, even if he admits that his wife wouldn’t appreciate it at all and that he wouldn’t dare say it in front of her. Another research study by Laurie Telford suggests that men in order to affirm their masculinity will try most often to gather with people that tend to verify their own concept of masculinity and that they will try to build â€Å"a support network † based on what they can compare themselves to. This suggests, for example, that if someone is not able to identify withShow MoreRelatedFeminism and Masculinity Essay836 Words   |  4 Pagescontemporary society, hegemonic masculinity is defined by physical strength and boldness, heterosexuality, economic independence, authority over women and other men, and an interest in sexual relationships. While most men do not embody all of these qualities, society supports hegemonic masculinity within all its institutions, including the educational institute, the religious institute and other institutes which form the ideological state apparatus. Standards of masculinity vary from time to time, fromRead More Feminism and Masculinity Essay820 Words   |  4 Pagescontemporary society, hegemonic masculinity is defined by physical strength and boldness, heterosexuality, economic independence, authority over women and other men, and an interest in sexual relationships. While most men do not embody all of these qualities, society supports hegemonic masculinity within all its institutions, including the educational institute, the religious institute and other institutes which form the ideological state apparatus. Standards of masculinity vary from time to time, fromRead MoreA Brief Note On The American Workplace Values1181 Words   |  5 PagesAmerican workplace values vary from one organization to the next. Differences can be determined by the location of an organization, including what state the organization is located in and/or whether that business is located in a major city or the suburbs. Also, workplace values can be different depending on what industry the organization is in. A technical start-up company’s values could be vastly different than that of an established non-for-profit organization’s values. Workforce demographicsRead MoreGender Equality Within The Professional World Of The Air, Natalie Keener, By Anna Kendrick1199 Words   |  5 Pagesrights within the workplace. Equal access to professional organizations does not, however, translate to equality within the professional world. Still today, gender plays a significant role in the experience of workers wit hin certain organizations. This is strikingly clear to women in non-traditional roles, as they face gender barriers rooted so deeply within society as to be accepted without question. Extreme examples of this phenomenon include the hidden curriculum of masculinity with regard to militaryRead MoreBeing Male or Female Locks Us Into Roles1195 Words   |  5 Pagesstrong divide between people and produces a hierarchal society. These ideas of masculinity ultimately portray dominance and power over women which further encourages hegemonic masculinity that is already present in contemporary social structures. This idea of masculinity is highly evident in social structures such as education, workplace, military and various forms of media. Through generating these notions of masculinity, it will continue to place women in subordination. A part of being masculineRead MoreGender Inequality Between The Workforce And Its Correlation With Hofstede s Masculinity Dimension1269 Words   |  6 PagesGender Inequality in the Workforce and Its Correlation to Hofstede’s Masculinity Dimension Culture is a very powerful concept that influences all aspects of a society’s values. Every country holds different cultural views pertaining to each of these aspects and they include symbols, perspectives, and social interactions (Banks 35). As globalization integrates itself deeper into a culture, it begins to transform the norms of that culture. This is exactly what is, and has been happening in many differentRead MoreHegemonic Femininity In The 1920s999 Words   |  4 Pages The 1920s are a time praised for getting women involved in the workplace because of the telephone industry that employed many women as telephone operators. This is a moment in Women’s rights history that is praised, but it should not be because at its core it still forced women into being a part of the Patriarchal agenda. This type of work forced women to fall into the hegemonic femininity characteristics to maintain the patriarchy while giving women a sense of pride that they are moving up inRead MoreThe Communication Style Of Men And Women918 Words   |  4 Pagesget from other workers. Within the workplace, it is important for those to behave and speak in a professional manner in order for others to see them as assertive. The communication style of men and women creates gender stereotypes in the workplace such as gender role behaviors, social scripts and biological determinism. According to Western Society’s hegemonic norms, the gender binary is given a certain role in which they have to behave to prove their masculinity or femininity, as well as their socialRead MoreGeert Hofstede : The Four Dimensions Of National Cultures1191 Words   |  5 PagesHofstede conducted different studies for business culture; most of the comprehensive studies are based on how the values in the workplace are influenced by culture. This paper briefly describes how the Hofstede four dimensions of national cultures distinguished between two countries. The four dimensions that Hofstede discovered were: Power Distance, Individualism, Masculinity, and Uncertainty Avoidance. He used four dimensions to show the difference between each country culture. It shows how culturesRead MoreComparison Of Geert Hofstede s Six Dimensions Of Culture1143 Words   |  5 Pagesseen as leaders on the global market, they still have very apparent differences in cultural norms. These contrasting characteristics are grouped under Geert Hofstede’s six dimensions of culture. They incl ude, the level of uncertainty avoidance, masculinity versus femininity, individualism versus collectivism, power distance, long-term versus short-term orientation, and indulgence versus restraint (Hofstede, 2001). Once one is able to properly distinguish cultural differences, can they then successfully

Marketing Strategy Of A Business - 1909 Words

Marketing Strategy Situation Being a business to business and business to consumer company is fundamental for us to consider the demand of our services in these two dimensions. On the consumer side, US subscription commerce sites have over 21 million visitors and it increases significantly each year (Statista, 2016). By consulting trends on Google we determined the interest of the international population for subscription commerce and discovered that it has been increasing since 2013. The most significant interest comes from UK, Canada and Australia. This good indicator that our services are needed by the Australian consumer as the majority of US subscription commerce companies do not ship to Australia. Moreover, the NAB online retail sales index from March 2016 indicates that international sales continue to increase in the country, meaning that there is a great potential of consumers wanting to order things from international companies and use our services to bring them to Australia . On the business side, we offer the chance to expand their market for free. As we do not charge anything to the businesses our potential consumers are every US-based subscription commerce company, which product has the potential to attract the Australian market and shipping capabilities consist of â€Å"US-only† options. A popular review site of subscription boxes (popular name given to the products from subscription commerce companies) has a list of 2956 subscription boxesShow MoreRelatedMarketing Strategy : A Business Strategy1637 Words   |  7 PagesMarketing Strategy What is Marketing Strategy? The object of marketing strategy is to increase sales and a supportable competitive advantage in the marketplace. Marketing strategy includes short and long-term actions that divide up the strategic plan of the company including the formulation, evaluation and selection of market-oriented strategies. Marketing objectives contribute to the goals of the company. A good marketing strategy is derived from market research, which allows the business to focusRead MoreMarketing Strategies For Business Marketing894 Words   |  4 Pagesproducts is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016). These problemsRead MoreMarketing Strategy Of A Business1404 Words   |  6 PagesMarketing Strategy Situation As a business to business and business to consumer company is fundamental for us to acknowledge the demand for our services in these two dimensions. On the consumer side, US subscription commerce sites have over 21 million visitors and it increases significantly each year (Statista, 2016). By consulting trends on Google we determined the interest of the international population for subscription commerce and discovered that it has been increasing since 2013. TheRead MoreMarketing Strategy For A Business1480 Words   |  6 Pages Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, â€Å"The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a littleRead MoreBusiness Strategies For Successful Marketing Strategies Essay1304 Words   |  6 Pagesâ€Å"Developing Business Strategies† PowerPoint, and got back our exams for review. Chapter eight revolves around developing marketing strategies. Some of the basic strategies for successful marketing revolve around: †¢ Moving quickly to satisfy customer needs. †¢ Using pricing to differentiate the product/service. †¢ Paying attention to packaging. †¢ Building customer loyalty. †¢ Offering sample and demonstrations. †¢ Educating customers. Of course, there are more strategies that can be utilized by a business, butRead MoreMarketing Strategies For The Business Strategy For 20151526 Words   |  7 Pagesis a young and coming media agency situated in the East End of London. In the business strategy for 2015 it was decided to launch a completely new project – Fidà ¨le Magazine. Digital migration of readers to the online platforms has been one of the factors of print magazine circulation decline and the reason for companies to invest more money into digital marketing (Hucker, 2014). 1.1 Business Plan Aims This business plan carries out a detailed proposal of the launch of the new magazine in the publishingRead MoreMarketing Strategies for a Marketing Information Business1278 Words   |  5 PagesRunning head: Marketing strategies Marketing Strategies for a Marketing Information Business Abstract In this paper, we will develop a marketing strategy for a marketing information business that would consist of a main manager. This manager can either choose to conduct the business solely by itself or it can hire others, depending on the enormous tasks this manager would face it is wise to focus on teamwork here. Other things which would be emphasized here include the name, location and natureRead MoreThe Marketing Strategy Of Business Strategy2000 Words   |  8 PagesMIT90S framework. Another study looked at the IT’s responsiveness to business strategy creation (Tan, 1995). Here, the responsiveness is defined as the degree to which information technology is exactly considered in the formulation of business strategy. The key finding is that the prospector business strategy is more IT-strategy responsiveness than analyser and defender. In other words, IT is more integrated to the business strategy in company which pay more attention to innovation in products thanRead MoreCa dillacs Marketing and Business Strategy1685 Words   |  7 Pagesï » ¿Cadillacs Marketing/Business Strategy Massachusetts Introduction The Cadillac belongs to a luxury car segment that was earlier dominated by Packard in the US and by Benz in Europe. The positioning of the Cadillac and twenty years of struggle to make it number one has paid off today even though General Motors is in trouble. The Cadillac survives as a separate entity in the luxury market and this again is the result of a most brilliant strategy. History and Present Position Americas mostRead MoreBusiness Analysis : Marketing Strategy956 Words   |  4 PagesCOURSE: Diploma of Business Enterprise UNIT OF STUDY: Marketing ASSESSMENT TYPE: Individual Assignment ASSESSMENT TITLE: PART 2 Student id: 4496643 Student name: Harjot Kaur Sahota Teacher name: Rocco Gargano Table of contents: Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Target marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Proposed marketing strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Marketing budget†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Executive summary: The blush hair and beauty studio (salon) is located in Ringwood

Evaluating Sources free essay sample

Is the author affiliated with an organization related to the subject of the article? (Does he or she have an ulterior motive? ) The author is affiliated with the National Center for School Choice at Vanderbilt University, there would seem to be some affiliation. What is the author’s experience with the subject, including related academic or professional credentials? (Is he or she qualified to interpret and explain the complexities of the subject? ) Marisa Cannata holds a PhD. From Michigan State University and a B. A. from Stanford University. Her research focuses on quality in education with teachers and staff in both traditional schools and charter schools. Does this article report on information experienced by the author, or is it a summary or retelling of information from other sources? (How close is the author to the actual information? ) The information and summary is retelling from reliable sources. There seems to be some questions from the author as to the need for further study. Is the information current? When was the information published or last updated? (Might there be resources with more current information? The information is current although there are some references used form 7 years ago, but reliable sources are used. In general, does the information in the source article match with information found in other sources, or is it different or unique? (Can this information be confirmed by more sources than just this one? ) The information does match the source information. The resources used are able to be crossed checked to confirm the information. Does the source make any claims without evidence to support them? The claims are all supported by facts or statistics. What makes this source credible? The article is supported by the National Center on School Choice, funded by the Department of Education. One concern is in the foot notes there is a line that states the information is the sole responsibility of the author. Source 2 Source Information Do Charter Schools Crowd out Private School Enrollment? Evidence from Michigan. Staff Report No. 472 Questions to Consider Answers (one sentence each should suffice) Is the author affiliated with an organization related to the subject of the article? The authors are affiliated with a The Federal Reserve Bank of New York. This paper is a staff report on how this effects enrollment. What is the author’s experience with the subject, including related academic or professional credentials? (Is he or she qualified to interpret and explain the complexities of the subject? ) The authors have experience in this field in which they are writing these authors are economist from Georgetown University and the Reserve Bank of New York. Does this article report on information experienced by the author, or is it a summary or retelling of information from other sources? (How close is the author to the actual information? ) The article is a report of the information presented in the report. The article is a presentation of facts as it pertains to the case in Michigan. Is the information current? When was the information published or last updated? (Might there be resources with more current information? ) This information was published in 2010 and revised in 2011 this kind of information is timely. In general, does the information in the source article match with information found in other sources, or is it different or unique? (Can this information be confirmed by more sources than just this one? ) This information is cross referenced against other sources; the information is unique in that it is a staff report involving data regarding enrollment and how that impacts school systems. Does the source make any claims without evidence to support them? There is evidence to support all claims. What makes this source credible? This source is peer reviewed but again the Federal Reserve Bank of New York states that the work is that of the author, even though the article is a staff report. Source 3 Source Information Is Charter School Competition in California Improving the Performance of Traditional Public Schools? Questions to Consider Answers (one sentence each should suffice) Is the author affiliated with an organization related to the subject of the article? (Does he or she have an ulterior motive? ) The authors are from Michigan State University and the Rand Corporation. There does not appear to be an ulterior motive in the paper. What is the author’s experience with the subject, including related academic or professional credentials? (Is he or she qualified to interpret and explain the complexities of the subject? ) Ron Zimmer is an associate professor from Michigan State University. Richard Buddin is a senior economist at the RAND Corporation in Santa Monica. They have the credentials to write on this subject. Does this article report on information experienced by the author, or is it a summary or retelling of information from other sources? The information is a retelling of data in support of the facts of the article. The authors are close to the research in that one is an economist and the other is in education. Is the information current? When was the information published or last updated? (Might there be resources with more current information? ) This information is from 2009, I would consider there to be more current information on the subject. In general, does the information in the source article match with information found in other sources, or is it different or unique? The information is found in other sources, the information is presented in a narrative of data much like a staff report. The information can be confirmed through the Department of Education. Does the source make any claims without evidence to support them? All claims are backed with data and facts. What makes this source credible? This is article was published in the Public Administration Review and is based on a Rand Public school survey.

Subjects such as art, music and drama Essay Example For Students

Subjects such as art, music and drama Essay Subjects such as art, music and drama should be a part of every childs basic education Use specific reasons and examples to support your opinion While in some education systems importance of subjects such as art, music and drama in basic education is disregarded, experts have a concordant opinion about necessity of them in schools. As Ill discuss, devoting a regular and precious schedule for above subjects not only help students to improve their artistry but also could significantly increase creativity and self-confidence of the kids. It is clear that, discovering childs talent is one of the most important schools tasks. Schools by offering courses such as Fine Arts in their curriculum and hiring teachers who are highly qualified in art or music can help students to flourish their talents. As a case, we know that most of the big musicians started their art activities from early ages. So it might be a good idea to have music classes and help talented students to foster their talent. As the second reason, if these subjects become a part of every childs basic education children can learn self-expression, creativity, teamwork and self- inference skills. We will write a custom essay on Subjects such as art, music and drama specifically for you for only $16.38 $13.9/page Order now Thus according to these facts art could be also useful in students personal life. Many children suffer from behavioral problems such as shyness and of course art activities will inspire a strong feeling of self-confidence to overcome their problems. Also students who have art activities can do better in other lessons, because the art improves some of mental abilities such as concentration power of brain. There is another fact that deserves some words here, art provides intrinsic pleasure for children. Because students who have art activities are satisfied with their own abilities and power. The unique feeling of power after drawing a picture, playing music, or creating something new would be the best gift for the artist. According to my experiences students who have learned an art are more prone to have a happier and better life. In sum up, effects of the subjects mentioned in the topic is not negligible in both childrens educational and personal life. Education system should provide an appropriate field for art activities in order to help students to have a better life. Subjects such as art, music and drama should be a part of every childs basic education By maharani

3G mobile war Essay Example

3G mobile war Essay The one that we have all been waiting for 3rd generation mobile phone. The capabilities of phones have been put into broad-spectrum classes that have features (both real and proposed). Digital phones with broadband capabilities.THE BATTLE: WINNERS AND LOSERS!The UK is the first European country to auction off its 3G spectrum. The UK government auctioned off five licences to create the networks and to operate the enhanced mobile phone services. Billions of dollars more than expected for the UK and German governments, were raised, earlier this year. Thirteen bidders had driven up prices well beyond the original estimate of a total auction value of à ¯Ã‚ ¿Ã‚ ½5bn. The money may not all be forthcoming at once as the licence winners have the option of paying in instalments over the 20-year licence period, with half paid up front.Winning Bids after 150 rounds:Licence A: TIW à ¯Ã‚ ¿Ã‚ ½4.384bnLicence B: Vodaphone à ¯Ã‚ ¿Ã‚ ½5.964bnLicence C: BT à ¯Ã‚ ¿Ã‚ ½4.030bnLicence D: One2One à ¯  ¿Ã‚ ½4.003bnLicence E: Orange à ¯Ã‚ ¿Ã‚ ½4.095bnCombined value of leading bids: à ¯Ã‚ ¿Ã‚ ½22.47bnThe PrizeThe next generation of mobile phones will make the wireless Internet a reality for the UK. Phones, watches and other handheld devices will be powerful enough to show video on demand.Experts say that within a couple of years, more people will be connecting to the Internet on the move than via a bulky personal computer.TELECOMS SECTOR STARVED OF CASHInvestors and banks are becoming increasingly aware about their exposure to telecoms firms. Their fears have been fuelled by a steady flow of bad news from the sector and a warning from the UK financial regulator. The Financial Services Authority (FSA) is writing to chief executives of banks, warning against lending money to the telecoms sector. The warning came amidst concern that the banks are over-exposed to the sector.Telecoms firms worldwide have long been borrowing money from anyone willing to lend. The money has been inves ted in expensive infrastructure; the development of ever-smaller mobiles or it has been used to pay massive fees for mobile phone licences.The FSAs warning coincided with the many problems that many telecoms firms were revealing. Share prices are falling, difficulties finding finance to pay for the new 3G mobile phone project. Motorola issued a profit warning, but indicated that it was an industry wide problem.One senior banker blames the problems suffered by mobile phone companies on governments. They have pulled money out of the sector by forcing up the price of the 3G licences, and also may have weakened the firms by encouraging them to overbid. But shifting the blame does not remove the problem; many telecoms firms are running out of cash.The Bank of England has joined financial regulators in warning banks of the risk of heavy lending to telecoms companies. The warning, contained in the Banks latest six-monthly review, comes under light of the very high prices telecoms firms are paying for 3G mobile phone licences in the UK and Germany. The Bank noted the companies heavy financing needs and said returns were some way in the future.It said awareness of the risks involved in lending to the sector had risen and some but not all banks had started to monitor or limit their exposure to the sector. In an article on the review, the Bank said, One risk is that income generated from the new 3G technology may be lower than expected, and insufficient to service the borrowing.Major international banks have generally underwritten their borrowing. But, increasingly, the banks are becoming wary about underwriting such debts. They are concerned about being over-exposed to this cash hungry industry that is proving slow to deliver sufficient levels of profits.Even the big investors are now sharing this view with the banks. They are now cautious about technology stock in general and are now questioning whether the telecoms sector is still in vogue.There are also risks that th e handset technology may take longer than expected to develop and that 3G technology may become obsolete more rapidly than anticipated.In all cases, the main reason for investor concern has been the huge level of debt the companies have built up acquiring 3G mobile phone licences and in investing in new mobile, data and internet services.Even when market conditions were favourable, some analysts questioned the wisdom of spending so much money on services where revenue and profitability were so uncertain.TELECOMS FIRMS CAUGHT IN COSTS SPIRALAnalysts said that companies would have a hard time generating a return on their investments. Some of the companies involved appear to have come to the same conclusion and may try to pass on the cost to the consumer.BT is one company that is reported to be considering sell-offs to help cut the rising debt burden. It is considering floating its mobile phone units in under to unlock value and is also talking about the possibility of merging with a U S company.Vodafone with its à ¯Ã‚ ¿Ã‚ ½6bn bid now needs to generate some à ¯Ã‚ ¿Ã‚ ½600 each from a subscriber base of 10 million just to cover the auction cost. That ignores the investment requires to install, operate and market the new network.Analysts said that it could take many years to recoup the cost of the licence and the networks investments. Telecoms companies credit ratings, which are generally high, could also be knocked by the big debts being built up.Forrester Research says mergers and takeovers will be needed because 3G mobile phone services will not move into profit before 2013. It also says that the current generation of mobile phones is nearing saturation point in major markets. With fewer new consumers around, there will be fierce price wars to come. As this happens, operating profits will slide just at the time when huge sums are needed to build and market the next generation services.WHY IS 3G NECESSARY?All products on the market have a product lifecycle an d 3G are aware of this fact.The new 3G mobile phones are necessary for the next stage in development and advancement of the mobile phone. The operators feel that it is wanted and needed in the market place to satisfy new market demands. Evidence for these demands can be seen in the results of the questionnaire incorporated into this report (see page 7).WHO IS 3G AIMED AT?Segmentation information is aimed at directing the product at the right market and aiming to get the maximum output. 3G is aiming for more than one segment of the market. It is aimed at businesses and individuals, then it it is segmented again for paramount potential, looking at much more defined areas such as demographic: sex, age, and income, geographic: country, state and region, and psychographics: social class, lifestyle and personality.ENVIRONMENTAL POLITICAL ISSUESSensational headlines linking the use of mobile phones with brain tumours have failed to dent demand. Sales of protective radiation shields and ha nds-free sets, which reduce the amount of radio waves absorbed by the brain, have risen sharply. But research so far has not produced any hard evidence, and the mobile phone is just too useful to give up!The requirement to install a further 30,000 new masts to enable full coverage in the UK and provide a full service, is increasingly receiving public opposition. The public are concerned about the health and safety issues relating to these masts and feel that they do not want to have these blots on the landscape littered all over the countryside. But the fact is that these 30,000 new masks will need to be installed throughout urban areas and the countryside for 3G to happen and complete its mission by enabling the transmission of these signals. The building and erection of more mobile phone masts, under all the public pressure is giving cause for grave concern for mobile phone companies, as sites are becoming increasingly difficult to find. Therefore this is affecting the companies t hat are waiting for the new service to be put into practice in the UK and allow the widespread usage of 3G.Local authorities are also facing protests on similar grounds. Global Mobile Association (GSA), which represents the cell phone industry, is warning of rethought time limits and targets for 3G. GSA if fully aware that finding new sites is becoming more difficult and is hindering the implementation of the product. The government is also facing anger from the GSA as it is ha taken à ¯Ã‚ ¿Ã‚ ½6.5 billion in revenue for the 3G licences in Britain; whilst leaving the problems of finding mast sites for the licensees. The government seems unresponsive now that it has its money from the auction.COMPARISONS OF TWO EXISTING BUT DIFFERENT MOBILE PHONESComparisons are shown for the following 2.5 G mobile phone companies:COMPARISONS FOR:T MOBILEO2Talk PlanFree time 750All callsMonthly Chargeà ¯Ã‚ ¿Ã‚ ½13.99à ¯Ã‚ ¿Ã‚ ½40Standard minutes included(Per month)750 minutes off peakà ¯Ã‚ ¿Ã‚ ½ 35 ; x-network callsStandard call charges (peak and off peak time)40p/5p10p/5pOwn mobile network to same mobile network charges(Peak and off peak)40p/5p8pOwn mobile network to other mobile network call charges(Peak and off peak)50p/30p35pText message(SMS) free10p50 free text messages per month and then 12p per minute for extra text messagesCaller line identityYesYesCall forwardingYesYesCall waiting and call holdYesYes1471 Service (last caller)YesYesInternational roaming agreements on networksYes200As above and amount of countries serving104Connection costFreeSpecial offersYesYesPeak times700 am to 700 pm -Monday to Friday8.00 am to 7.00 pm -Monday to Friday ;Weekends midnight Friday to midnight SundayOff peak timesAt all other times except Bank HolidaysAll other times including Bank HolidaysItemised billingFreeà ¯Ã‚ ¿Ã‚ ½1.99 on all tariffsVoicemailFreeFreeTariff changeFreeRoll over minutesYesFax and dataYesFree phone 0800YesInformation servicesYesInternational optionYesAdditional handsetsà ¯Ã‚ ¿Ã‚ ½15 line rental charge @THE NEW MARKETING MIX OF 3GIt is imperative that the 3G operators do their market research in order to be successful with their marketing mix. Therefore 3G also needs to go back to basics to promote consumer confidence and in doing so will have to incorporate the four Ps:Product: CharacteristicsBrand namePackagingServices offered on the productPositions on the product lineAdditions to the product linePrice: Price levelsConsidering consumer responseAffect of sales volumeCompetitorsPrice changesPromotion: Advertising nature and content, frequency, reach of target audience and media selectionSales promotionPublicityPersonal sellingPlace: nature and type of wholesale and retail outletsGeographical coverageMark up policyTrade supportPhysical distributionSales force size, territories, sales quotas and role of personal selling.WHAT IMPLICATIONS ARE THERE FOR THE NEW MARKETING MIX?By manipulating the Marketing Mix precisely, 3G should be able to win over the consumer, thus promoting confidence in the market. Equally it is vital to find out whether the public wants a 3G phone (this will be revealed when the operators carry out their market research whilst they are conducting their new marketing mix). If they dont work hard to promote their product and convince the consumer, it could prove to be a very difficult and expensive lesson for the 3G operators (for both the operators and the consumers).MARKET RESEARCHA survey was conducted for potential consumers in order to gain information on what the public has already got and what it expects from the new 3G mobile phone. Below is a table of the questionnaire conducted and concluded by the results that were answered by 100 random members of the public.At Appendix 1, examples of the 3 G mobile phone questionnaires that were completed by members of the public are shown.3G MOBILE PHONERESULTS FROM QUESTIONAIREQuestion 1Gender: Male FemaleResults46% 54%Question 2Age:16/25 26/35 36/4 5 46/55 56/65Results49% 25% 15% 10% 1%Question 3Which of the following applies to you?Employed/Unemployed/Self Employed/Fulltime Education/otherResults46% 13% 2% 34% 5%Question 4Do you own a mobile phone?Yes NoResults79% 21%Question 5Are you happy with your existing mobile phone?Yes NoResults49% 52%Question 6Are you pay as you go?Yes NoResults66% 34%Question 7Are you on a contract?Yes NoResults34% 66%Question 8Which mobile company are you with?Results30% = Vodapone 16%=one2one 43%=Orange 11%=BTQuestion 9How much do you pay per month for your existing package?ResultsRanges: à ¯Ã‚ ¿Ã‚ ½10 à ¯Ã‚ ¿Ã‚ ½65Question 10Is cost a factor when purchasing a mobile phone?Yes NoResults89% 11%Question 11What would encourage you to change your existing phone to 3G?ResultsLow costs. More gadgets. Better deal. Free insurance/phone.Keep it simple/easy to operate.Question 12What are your expectations of 3G services?ResultsHigh technology. Too pricey. Too much confusing.Question 13If 3G provided you with a package that was consistent with your expectations, then how much would you be prepared to pay?ResultsWhat ever I can afford at the time. A reasonable price. Not too much more than present mobile phone.Question 14What services would you like to have?Email * Internet * Speed dialling * Free phone * cheaper tariff * Worldwide usage of phone * More flexible packages * Video/camera facility * Navigating (travel) * Accessible information * Free directory/customer services * Personal warning alarm (for security purposes) * otherANAYLISIS OF THE MARKET RESEARCH RESULTSOwnership of mobile phones, amongst adults living in the UK is half the population, this included the 16 25 bracket which contains the majority of teenagers; who say that they buy more mobile phones now since the introduction of Pay as you Go pre-paid packages into the market. This is largely due to the fact that minors cannot sign a contract necessary to have a monthly-billed phone and a pre paid package is the only viable option. It is also due to the introduction of mobile phones into teenage fashion. Certainly, in this bracket, 49% own a mobile phone. It was noticed that the56 65 bracket were not interested in advanced technology and the mobile phone, this could possibly be due to the generation difference.The majority of the population in the highest income bracket, own a mobile phone, this was expected due to the relative expense of mobile phones. The prices may have reduced over the years, but a relative number of the population still consider them too expensive to buy. www.forrester.com/research/list/lensCosts are also a major factor, consumers are more conscious of the price they pay and are unwilling to stand for large price hikes. Although teenagers are less conscious of price and are willing to tolerate price increases.Consumers were wary of the new 3G, concerned that it would be too technical to operate and too pricey. www.forrester.com/research/list/lensThe consumer would like to obtain most of the extras that the 3G would provide, such as navigator and Internet, but stressed that they didnt want to pay more than what they pay at present.My conclusion is that I perceive that the 3G operators are going to have to come up with some extremely convincing marketing strategies in order to persuade the future mobile phone consumer.THE CONSUMER ; THE CONCLUSIONIt is predicted that the average revenue per user from mobile Internet services will be 106 euros a year in 2005. Some analysts agree, saying many mobile phones are now in the hands of people, such as children, who will not use the phones enough to justify the companies continuing to subsidise the price of the handsets.However, a survey conducted by Siemens Ireland suggests that Irish mobile phone users would be prepared to pay as much as 63% more for 3G services including high-speed internet connections. This might indicate a brighter future for the revenue streams of operators offering 3G services than has p reviously been widely assumed.There are also varying opinions on the implications for consumers. Consumer take-up may be slow, with the consumer market for replacement phones generally seen as a product of fashion, not technology. Although some argue that providing users with a wide mix of services creates a more desirable product. But the companies have some way to go convince potential users that there are enough attractive and accessible services available to make it worth buying.Some analysts said that fresh competition in the market would keep prices low and new exotic services would soon emerge offering consumers more choice. But consumer groups sounded a note of warning, saying that the high cost of the licences would inevitably be passed on to the consumers.How much network operators charge for the services will determine demand. Also the argument goes that the mobile operators wouldnt have paid hand over fist for the licences, if they hadnt been sure of their future revenue .

Free Essays on Computer Crimes is Increasing

Computer Crime Is Increasing A report discussing the proposition that computer crime has increased dramatically over the last 10 years. Introduction Computer crime is generally defined as any crime accomplished through special knowledge of computer technology. Increasing instances of whites of these types of crimes are complex embezzlements that might occur over long periods of time, or when a computer operator uses a computer to steal or alter valuable information from an employer. Variety and Extent Since the first cases were reported in 1958, computers have been used for most kinds of crime, including fraud, theft, embezzlement, burglary, sabotage, espionage, murder, and forgery. One study of 1,500 computer crimes established that most of them were committed by trusted computer users within businesses i.e. persons with the requisite skills, knowledge, access, and resources. Much of known computer crime has consisted of entering false data into computers. This method of computer crime is simpler and safer than the complex process of writing a program to change data already in the computer. Now that personal computers with the ability to communicate by telephone are prevalent in our society, increasing numbers of crimes have been perpetrated b... Free Essays on Computer Crimes is Increasing Free Essays on Computer Crimes is Increasing Computer Crime Is Increasing A report discussing the proposition that computer crime has increased dramatically over the last 10 years. Introduction Computer crime is generally defined as any crime accomplished through special knowledge of computer technology. Increasing instances of whites of these types of crimes are complex embezzlements that might occur over long periods of time, or when a computer operator uses a computer to steal or alter valuable information from an employer. Variety and Extent Since the first cases were reported in 1958, computers have been used for most kinds of crime, including fraud, theft, embezzlement, burglary, sabotage, espionage, murder, and forgery. One study of 1,500 computer crimes established that most of them were committed by trusted computer users within businesses i.e. persons with the requisite skills, knowledge, access, and resources. Much of known computer crime has consisted of entering false data into computers. This method of computer crime is simpler and safer than the complex process of writing a program to change data already in the computer. Now that personal computers with the ability to communicate by telephone are prevalent in our society, increasing numbers of crimes have been perpetrated b...

Classic Hollywood Cinema Essay Example | Topics and Well Written Essays - 2250 words - 1

Classic Hollywood Cinema - Essay Example This essay prompts readers to revise Bordwells contention in a certain way. Movies have an emotional appeal that transcend gender, because these movies both demonstrate the second-class status of women in society, although Citizen Kane (1941) has shown womens subtle struggles in fighting their patriarchal society. In Citizen Kane (1941) and Shane (1953), men are the more powerful and stronger gender than women. Through a subjective camera, Welles makes the audience feel that they are breaking and entering a mans innermost property, with the â€Å"No Trespassing† sign framing the psychological intrusion into Kanes most-prized property, the Xanadu estate. Welles combines camera tilt with lap dissolves to shoot the high gate and focus on the large steel â€Å"K† sign on top of the gate. This sign stands for Kanes perception of himself as a human being and a â€Å"man,† where he is superior to his women and the people around him. In Shane, Joe (Van Heflin) and Shane work together on the ranch. They swing their axes together, as if in the harmony of brotherhood and masculinity. Their control over their environment also indicates their control over society. Through alternating shots, Stevens depicts the strength of men in the physical and psychological sense. Shane further demo nstrates the patriarchal culture of the setting through the rough-and-tumble way that men resolve their conflicts. During this time, law and order do not concretely exist yet, because America is in its â€Å"becoming† stage. The West is divided, where ranchers and homesteaders, or â€Å"squatters† as ranchers call them, are in conflict over property rights. They cannot resolve their land dispute over rational discussion, since they hate to give concessions to each other. They desire a zero-sum game, where one wins and other loses. This kind of thinking is a facet of realism, where anarchy drives